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South African Tourism's Strategic Research Unit has established that tourism is one of the largest industries in South Africa and shows significant growth potential. In 2006, Tourism contributed 8,3% to the country's gross domestic product (GDP) and is projected to rise to 12% by 2014. With South Africa becoming a destination of choice for sporting and cultural events, including the up-coming Soccer World Cup in 2010, a wide range of opportunities exist for entrepreneurs in the travel and tourism industry.