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Marketing
Marketing is everything a company or person does do to place their product or service in the hands of potential customers. The world of marketing is exciting and the days are seldom dull. Marketing includes sales, public relations, pricing, packaging, and distribution.
Learnership Opportunities:
Name: Arts and Culture: Live Events
Level: 4
Seta: MAPPP-Seta
Training Provider: Northlink College:Belhar Campus
Some great study options in the Western Cape:
- NCV Marketing: College of Cape Town (City campus); Boland College (Caledon, Paarl, Stellenbosch campuses); South Cape College (Outeniqua & Mossel Bay)
- ND Marketing: Cape Peninsula University of Technology (Bellville & Cape Town campus)
- B Tech Marketing: Cape Peninsula University of Technology (Bellville & Cape Town campus)
- M Tech Marketing: Cape Peninsula University of Technology (Bellville & Cape Town campus)
- NC Marketing Management: Boland College (Caledon, Paarl, Stellenbosch, Worcester campuses)
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Do you own a small business? Here are some useful marketing strategies
Marketing on a shoestring budget
A guide for small business owners...
By: Reana Rossouw
4 Marketing strategies to try:
1. Give away something for free: People love getting something they want and need for free. Letting prospective clients sample your ideas or products is the fastest way to help them understand the value of what you provide; to trust you and to want to do business with you.
2. Get free publicity: When your prospective clients read an article you’ve written for a magazine or newsletter, you have instant credibility. Write and distribute your articles widely and people will see you as the expert to turn to.
3. Use email to build profitable relationships: Once you have a lead, write and send a series of emails that give your prospective clients information they can use. Demonstrate the value of your products and services. This simple strategy can convert a high percentage of prospects to new clients within one or two weeks.
4. Try different things: Consider exhibiting at shows and trade fairs. Entertain clients. Buy a database. Make sure your website works for you. Attend network meetings and join industry forums. Launch a competition. Call your vendors or associates and ask them to participate with you in co-op advertising. Take some time to send referrals and buying incentives to your existing customers. Invite people into your place of business by piggybacking onto an event. Is there a concert coming to town, are you willing to sell those tickets? It would mean free radio publicity. If that is not your cup of tea, how about a walkathon that is taking place in your area, why not do a public outreach and distribute their material? Why not sponsor or contribute to a good cause in your community.
Source: Your Business Magazine, February/ March 2009: pg44
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