It’s often been said that there is an art to doing business, but conversely not much has been raised on the business of being an artist. That’s not surprising given that the words “artist” and “profit” have never traditionally been associated with each other. In the 21st century, however, things are beginning to change.

There is an increasing attention on the concept of artists as entrepreneurs emerging globally – artists are becoming more business savvy and finding new ways of sustaining their artistic livelihood. Artists of all kinds are applying their creativity in new ways as businesspeople, and proving that it is possible to leave the “starving artist” notion behind in favour of the “business savvy artist”.

While there is a lot of untapped potential for success for South African artists of all kinds – painters, designers, writers, photographers and performance artists – many are not yet astute enough in business matters to move into the entrepreneurial realm with confidence. New innovative courses will help to close this gap.

Artists need to find inventive ways to market themselves and price their goods competitively, without underselling their services and products. This is where marketing know-how and negotiation skills, as well as a good grounding in financial management, for example, could make all the difference.

the UCT Graduate School of Business’ Executive Education unit has for the past two years offered a Business Acumen for Artists programme to help local artists step into the world of business by teaching subjects like marketing, negotiation and intellectual property, as well as financial skills and presentation techniques.  For more information SMS ‘Art’ to 31497 or call 021 406 1268.
 

 

Skills Programmes supported by The Western Cape's Department of Economic Development & Tourism (DEDAT):
 

Training programmes are offered to performing artists or visual arts. If you are active in the performing and/or visual arts industries and you are interested in the commercialization of your product or service, contact: