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Public Relations Officer
The Public Relations Manager is responsible for designing, creating and maintaining a favourable public image for employer or client. They are engaged in fundraising efforts, the planning and directing of activities to solicit and maintain funds for special projects and non-profit organisations.
Other duties include:
- Identifing the main client groups and audiences and determining the best way to communicate publicity information to them.
- they write interesting and effective press releases,
- prepare information for media kits and develop and maintain company internet or intranet web pages.
- they develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- manage communications budgets.
- manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.
- they draft speeches for company executives, and arrange interviews and other forms of contact for them.
- assign, supervise and review the activities of public relations staff.
- evaluate advertising and promotion programs for compatibility with public relations efforts.
- establish and maintain effective working relationships with local and municipal government officials and media representatives.
- confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Useful Information
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Career Snapshot Public Relations Officer |
In Demand
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Qualification Required |
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Work Outdoors |
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Maths Required |
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Science Required |
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This is a general guide - it is important to check admission requirements with the various training institutions first because entry requirements may vary.
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196.7.127.15