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Public Relations Manager

The Public Relations Manager is responsible for designing, creating and maintaining a favourable public image for employer or client. They are engaged in fundraising efforts, the planning and directing of activities to solicit and maintain funds for special projects and non-profit organisations.

Other duties include:

Identify main client groups and audiences and determine the best way to communicate publicity information to them.

Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Manage communications budgets.

Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports to gain public attention through the media without advertising directly.

Draft speeches for company executives, and arrange interviews and other forms of contact for them.

Assign, supervise and review the activities of public relations staff.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

Establish and maintain effective working relationships with local and municipal government officials and media representatives.

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

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Career Snapshot
Public Relations Manager

In Demand

Qualification Required

Work Outdoors

Maths Required

Science Required

This is a general guide - it is important to check admission requirements with the various training institutions first because entry requirements may vary.

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