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Marketing Manager - Advertising
Companies employ Advertising Managers to work in their marketing departments in order to publicise their goods or services. The Advertising Manager is involved with tasks such as:
- marketing
- accounting
- production
- human resources
- product displays
- point of sale
- direct mail advertising
Advertising managers work closely with the marketing staff in order to identify target markets, marketing goals and to assist in the setting of budgets involved with ad campaigns.
The main goal of an advertising manager is to find the most effective ways of informing customers about their products and services.
If the company also uses an advertsing agency, the Advertising Manager will brief the agency (tell them what is required) and will be involved during the ad production phase. The Advertsining manager must sign-off final advertising campaigns before they go live.
Useful Information
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Career Snapshot Marketing Manager - Advertising |
In Demand
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Qualification Required |
Work Outdoors |
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Maths Required |
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Science Required |
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This is a general guide - it is important to check admission requirements with the various training institutions first because entry requirements may vary.
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