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Marketing Manager

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

They need to develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. They oversee product development or monitor trends that indicate the need for new products and services.

Other areas that Marketing Managers need to be involved in are:

• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Identify, develop, and evaluate marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations as well as return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. 
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Compile lists describing product or service offerings.
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Select products and accessories to be displayed at trade or special production shows

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