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A Marketing Communication Specialist is the constant link between the Company and the outside consumer world. They deal with the promotional aspects of the company working for a liaising with communiation and media companies. They are ultimately involved with the promotion of the Company image.
It is important for Communication Specialists to work strictly within budgets while enhancing and promoting the company image. They spend a lot of their time with media and promotional specialists/companies negotiating rates and ensuring that the end results of any promotion is in accordance with expectations and briefs.
Marketing Communication Specialists can also work on a contractual or free-lance basis and this entails having an office set-up that is not linked to any company.
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Career Snapshot Marketing Communication Specialist |
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This is a general guide - it is important to check admission requirements with the various training institutions first because entry requirements may vary.
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