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Market Researcher
Market researchers help companies improve products and increase sales potential. They are concerned with the factors affecting marketing activities, which may vary widely.
Duties:
· They collect, analyse and interpret data to determine the appeal of certain products or services, study the effectiveness of company advertising and advise management on sales, and distribution policies.
· They conduct surveys to determine the acceptability of new products, comparing these to existing and competitive items, and making suggestions regarding packaging and product names.
· They also make detailed studies of sales records to determine peak periods and trends in order to help plan sales campaigns and set reasonable goals.
Where to study:
Universities: UJ, UP, Unisa, NMMU, SUN, UL, UWC, RU,
Universities of Technology: VUT, DUT, CUT, TUT, CPUT, VUT,
Colleges: Sedi, SC, GS, EMC, Thek, PEC
FET Colleges: Water, Eku W, Eku E, Siva, Ldale, Moth, Nkan, FlamM, Ik, Mnam, Umg, NCU, BC, Maju, Umfo, TshS
Other: IMM, CTI, MGI
Companies to work for:
Advertising agencies, firms marketing consumer goods, independent research organisations, manufacturing companies, stores
Useful Information
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Career Snapshot Market Researcher |
In Demand
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Qualification Required |
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Work Outdoors |
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Maths Required |
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Science Required |
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This is a general guide - it is important to check admission requirements with the various training institutions first because entry requirements may vary.
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196.7.127.15